What is Cupcake Day?

RSPCA Cupcake Day is an opportunity for friends, family, and workmates to get together over cupcakes while raising money to help fight animal cruelty. Despite our name, you can choose to bake cakes, brownies, tarts, slices, or macarons… it’s entirely up to you!

When is Cupcake Day?

The official date for Cupcake Day is Monday 21 August 2017. But don’t worry, you can host your Cupcake Day on any day in August. The animals won’t mind!

How do I take part?

Register today and we’ll send you a Cupcake Day host kit! Then invite family, friends and colleagues to eat some cupcakes and raise money for animals in need.

Where do the funds raised from Cupcake Day go?

All proceeds from Cupcake Day go towards supporting the ongoing work of the RSPCA in caring for animals in need. It means we can keep the doors of our animal shelters open and our inspectors on the road. Our education programs can continue, teaching our community about crucial topics, such as animal care and welfare issues.

I’m having problems registering online for Cupcake Day. What can I do?

Email help@everydayhero.com.au and it’ll be sweet from there.

If I can’t host a Cupcake Day, how else can I get involved?

If you’re unable to host your own Cupcake Day, you can still support the RSPCA.

Here are some suggestions.

  • Encourage a friend, workmate or loved one to host a Cupcake Day that you can attend as a guest.
  • Register online and create a Cupcake Day fundraising page. Let everyone know that you’re unable to host a Cupcake Day this year, but you still want to fight animal cruelty.
  • Donate to the RSPCA within your state or territory by clicking on the ‘Donate’ button on the Cupcake Day home page.


Planning a Cupcake Day

How do I register as a host for Cupcake Day?

Simply select your state or territory from the homepage and then follow the prompts. When you register online, you’ll create a password that will provide access to your own Cupcake Day fundraising page. It will help you keep track of your donations and progress.

How do I organise a Cupcake Day?

Just pick a date, time and place for your Cupcake Day event. You can invite people and share your personal fundraising page to take online donations. Other ideas for collecting donations at your Cupcake Day include charging a fee at the door, collecting donations in a box, or selling cupcakes at whatever price you decide.

Spreading the word about your upcoming event is important! Display your posters, send out some invitations, email your colleagues and post to social media. Don’t forget to send everyone the link to your fundraising page!

Don’t be shy about asking people to leave a donation for a cupcake. Most people are happy to donate to a good cause!

What is the Cupcake Day host kit?

When you register as a Cupcake Day host, we’ll send you a complimentary host kit. It’s packed with everything you need, including a host guide, pop-up donation box, decorative bunting and promotional posters!

When will I receive my Cupcake Day host kit?

You will receive your host kit within 10 working days of registering. If you still haven’t received your host kit within that time, please contact your state’s Cupcake Day Team via email. You can find their email here.

Help – I don’t have enough posters!

If you need additional materials, you can click the ‘Resources and Posters’ tab above and download them!



How do I collect donations?

There are a few easy ways you can collect donations:

  • When you register, you’re given access to your personal online fundraising page. You can send everyone a link to this page and ask them to make an online donation, either before or after your Cupcake Day event.
  • Sell your cupcakes at a set price or ask for a donation in exchange for a cupcake. The easiest way for your supporters to donate is via credit or debit card, or PayPal. Direct them to click on the ‘Give Now’ button on your personal fundraising page. This will allow them to donate straight to your page and they’ll also be emailed an individual receipt.
  • Dollar matching (ask your employer to match the funds you raise). 

What if I’m given cash donations?

If you collect cash donations, you can deposit these to your fundraising page using your own credit card, debit card or PayPal account. Then bank the initial cash into your personal account.

Does the RSPCA provide tax receipts for donations?

Donations of $2 or more are tax deductible. When people donate online, they will receive a receipt via email.

What types of payment do you accept?

We accept PayPal and most major credit cards.


Technical Support

What if I have forgotten my username or password?

Click on the ‘Forgot your username or password?’ link on the login page. You can then enter your email address and receive an email to reset your password.

What if I’m having problems with the website or my personal event page?

Please email your state’s Cupcake Day Team. You can find the appropriate contact details here.